About Sidetracked

Adventure, community and wild places.

Our mission is simple - to help more people experience the outdoors, challenge themselves and discover just how extraordinary adventure travel can be.

Why I started Sidetracked Adventures…

Sidetracked was born from a love of wild places and a belief that adventure should be accessible, welcoming and unforgettable.

What started as one trip skiing hut-to-hut in Finnish Lapland has grown into a community of adventurous people exploring the Arctic, Scandinavia and the Alps together.

Our Values

A person with a backpack, dressed in winter gear, hiking through a snow-covered forest with snow-laden trees in the background during winter.

wild places.

Three people setting up tents on a grassy hillside with a scenic landscape of hills, trees, and wind turbines in the background under a partly cloudy sky.

Adventure without the ego.

Four people sit and stand around a wooden beam on a rocky coastline, looking at a map, with the sea and a cloudy sky in the background.

Thoughtfully designed adventures.

Two women hiking on a rocky mountain trail with snow-capped peaks in the background, carrying backpacks and using walking sticks.

small groups.

Four people smiling and standing close together outdoors in a snowy forest, dressed in winter jackets and hats.

Extraordinary guides.

Person in winter gear, including a hoodie, face mask, and backpack, looking to the right against a bright, snowy background.

Women owned

Looking after wild places

We want these places to stay wild.

That's why we:

Donate 1% of our revenue through 1% for the Planet
We make sure the donations go to effective climate charities like Clean Air Task force
Keep group sizes small
Empower our guests to travel sustainably
Encourage Leave No Trace principle
Continually review how we can reduce our environmental impact

We know we're not perfect, but we're committed to improving every year.

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meet the team

Person in a red winter jacket with a fur-lined hood outside in a snowy environment, wearing a black knit hat and a face covering.

Sophie

Founder & International Wilderness Guide

Sophie founded Sidetracked after falling in love with the Finnish wilderness and swapping a career in graphic design for life as a wilderness guide. She's passionate about helping people step outside their comfort zones and discover just how magical adventure travel can be.

A man with curly hair and a beard holding an axe, standing outdoors with trees in the background.

Chris

Chris is happiest when travelling through wild places under his own steam, whether by kayak, bike, skis or on foot. His passion for wilderness travel is infectious, and he loves sharing the simple joys of life outdoors with others, from spoon whittling to unforgettable Arctic landscapes.

International Wilderness Guide

Sirpa

Born and raised in Finland, Sirpa has been exploring Lapland her entire life. She loves sharing the peaceful atmosphere, endless landscapes and deep connection to nature that make the Finnish wilderness such a special place to spend time.

International Wilderness Guide

Man in yellow jacket and black beanie sitting indoors, exhaling steam, holding a tool, next to another person.

Charlie

Charlie has spent over a decade guiding in the mountains across Europe and now calls the Austrian Alps home. Passionate about hiking, skiing and all things outdoors, he loves sharing his enthusiasm for wild places, and is always keen for a game of cards at the end of the day.

International Mountain Leader

Emily

Based in Zermatt, Emily spends her days running, cycling, skiing and exploring the mountains. Her energy and enthusiasm for adventure are hard to rival, and she's always excited to help others discover what they're capable of outdoors.

International Mountain Leader

A person in a teal jacket and black hat hugging a large, snow-covered tree in a snowy forest. The person has a peaceful, happy expression with eyes closed.

Lotta

Lotta believes that adventure isn't just about blue skies and perfect conditions. She loves helping people embrace everything that comes with being outdoors - from Arctic winds to snowy mountain days and showing just how rewarding it can be to step outside your comfort zone.